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Extra information:
These commercials, which are designed to tie-in with CAN's Christmas poster campaign, 'What would love do now?', continue the theme of questioning. A selection of eleven adverts have been produced by Radioville, one of the leading radio advertising agencies, which portray moral dilemmas, questions and difficult issues facing young people at Christmas time - e.g. family rows, parental abuse, boredom, the anticlimax of Christmas etc. The ads are gritty and realistic, in the voices of young people often in a street setting. At the end of each advert comes a linking message, 'They might not have all the answers at your local Christian church, but they certainly have some interesting questions'.
For more information / interviews contact John Carter
Phone: 01423 530369 ; Mobile 07798 652707 ; Email: jhgcarter@aol.com
Full scripts for the adverts will be emailed separately on request.
Production:
The CAN Christmas adverts have been produced by Radioville, 143 Wardour St, London, (020 7534 5999). Radioville is one of the country's leading specialist radio advertising agencies, noted recently for its successful 'Carphone Warehouse' series of adverts.
Director : Ben Fairman
Scripts: Cindy George
Producer: Stephen Donovan
Radioville's founder and managing director is Adrian Reith who says, 'The nature of radio means that most campaigns we are approached to work on are for the retail sector. Radio is a powerful medium for making people feel that they are understood. In this campaign we have been glad to team up with CAN to produce thought provoking adverts aimed at a youth audience.'
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